I'm not a huge fan of the design of this bottle but it does have some redeeming qualities. The designer used the shape of the bottle to create dividers for the text which adds a nice touch.  The text is also perfectly lined up and there aren't any weird spaces between the words.  The illustrations are nice and they make the design look old fashioned which makes the design kind of welcoming.  Unfortunately there is a lot going on which makes the design less than inviting. There is a lot of text and it has all been piled up in a giant sandwich complete with dividing lines to separate the sentences.  This makes things broken in some places and hard to keep track of. There are also to many texts used here and it makes the design even busier.  I can see that the designer was trying to make things interesting but in the process he or she seems to have made things a little to overwhelming. While gutters were used to create space between text, the text still doesn't have breathing room. This is probably because of the bars that create a box effect.  It isn't a terrible design but it could use some work so that it wouldn't be so cramped.