The design and typography that were used for this bottle wrapper was done very well. While there are a couple things that do need fixing I will start by writing about the good aspects of the design. The amount of branding on this has been pushed to the limit, but somehow i works. I love the illustration of the kraken because it looks like it was hand drawn instead of cheaply, and quickly done.  The design seems to be directed towards clients who have plenty of money to spend.  The text is inside a box, but in this case it works very well. The text inside the box is center aligned but it would probably look strange if it wasn't.  The biggest problem with the design is that the small text at the top and bottom of the label have been pushed so close to the top and bottom of the page.  Looking at these two small bits of text I automatically want to move them so that they won't be shoved up against the edges of the page, and I also wouldn't make them center aligned.  This aspect of the design could be improved through adjusting the tracking and maybe even the leading. Despite this there are many wonderful things about this design.