Wednesday, December 3, 2014

The 100 Grand chocolate bar wrapper is one that I really wish I could redesign.  While the chocolate bar itself tastes good the wrapper looks like it was designed in a hurry.  To start off, all the font is inside a box. It looks like the designer used three different fonts, the first being a large serif font, and I'm not sure if it is custom or not.  The smaller font bellow the "100 Grand" looks like it might be Times New Roman which is probably the most commonly used fonts ever.  The font in the right hand corner is an italicized san serif and it kind of throws of continuity but it still manages to add a little interest to this dull design.  Not only is the product name inside a box, but the font itself has a stroke around it making the font even more contained.  Candy bar wrappers are supposed to be fun, interesting and iconic. This wrapper could be redesigned using similar colors and fonts, but it would help the design to be so much better if everything wasn't boxed in.

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