Pringles has a new look, and its cheesy!!!! I love that the designer of this ad created the text out of cheese. It is done in a simple san serif font which works well, and the illustration is so life like. Besides the giant wall of cheese in the notable Pringles container at the bottom of the page. Everything on the Pringles container is arranged in the usual Pringles fashion. Luckily the font has plenty of breathing room and the designer only used three fonts in the design.  I like the Pringles design but I think if they use new ingredients it might also be beneficial to arrange the text differently than usual. I love the realistic graphics for the ad and the bright orange and yellows of the design, and the designers incorporation of the colors onto the container.