This design isn't my favorite, but there are some good things about it. This is a good example of using text to represent an object or to create an illustration.  It is simple yet eye catching, and it was innovative of the designer to make the front of the box red on white, and the side of the box white on red.  This is another instance where the smaller font was placed at the bottom of the design, and while it isn't always a good idea to put smaller fonts at the bottom because they tend to get weighed down by larger fonts on top, the design actually works. This is because the slice of pizza which is represented here is at an angle. Granted, all the text looks like it will fall over on its side because of the angle it is sitting at.  This adds a little bit of playfulness to the design. I think what bothers me most is all the empty space. I like empty space, but in this case there seems to be to much, and it might be good to add some other elements to the box such as vector illustrations of peppers and olives. I love the idea and I love how the text was used to create the shape of a slice of pizza.