I love the illustrations on these potato chip bags but the thought that was put into the arraignment of font is somewhat lacking. As usual the designer decided to use center alignment, which is less than interesting. I do like that the font is somewhat three dimensional, and it gives the allusion that it is floating.  Despite the center alignment the font's color and sizes are very well done.  The bag could use more detail and a different font might make the design better. I like that the illustrations look like paper cutouts, and that the chips were incorporated into the design.  There is a lot of empty space and the font has plenty of room which is good. The colors are vibrant and would stand out on a store shelf.