Product design can be hard, especially when you are trying to target a certain audience. If this product is targeted towards an audience that is willing to spend money then the designer did a good job. When I look at this I get the feeling that the product is healthy, and it looks like something that would be found in a health food store.  I like that the design is somewhat old fashioned and I like the font that is at the top of the page.  However, the font at the bottom of the page seems very generic.  It looks like the designer used Times New Roman, and that paired with a completely different San Serif font doesn't really work well together.  The text does have plenty of room which is great, but it is center aligned which makes the design even more generic.  The color combinations were done very well the continuity of the text is lacking.  The design would be a lot better if some of the font was changed, and maybe even moving the illustrations around could add interest.