This is one of those packages where the designer decided to put all the font inside a box.  The design could be so much nicer to look at if the font wasn't contained.  The designer used a simple font and it looks fine, but using more then one font might make the design a bit more interesting. I keep finding these designs where all the font is center aligned, and it is so frustrating because it is so generic.  As usual the designer chose to put the largest font on top, this of course crushes the smaller fonts below it. Yes the designer used dividing lines, but this only creates a sandwich effect. Moving the text out of the box and using some font variation would help this package design so much.  I do love the photograph, because it is noticeable and it looks delicious.  The font on the side of the box looks pretty good, except that it has a jagged edge and adjusting the tracking could definitely help this problem.  I do love the colors that were used for this package, and with a little work this design could be so much better.