Sunday, November 30, 2014

There seems to have been a lot of thought put into the illustration of these wine bottles. However the font that is on the bottles, combined with the illustration makes for a composition that is busy and somewhat hard to read. The design on the right has a few things wrong with it, starting with the fact that the font is overlapping an illustration that has more weight than the text. Our eyes are automatically drawn to the bright orange kettle in the background and this takes away from the more important information that sits on it. Another aspect of the design that lends to the general busyness are the fonts.  There seem to be more than three fonts and with the combination of the swirly border that goes around the text the whole thing becomes dizzying. I actually like the design on the left more than the one on the right. This is because the designer didn't put the font over an illustration. The amount of fonts used was kept at a minimum which makes the design more enjoyable to look at. I do think the designer should have given the font some space, as it almost becomes consumed by the illustration.  I love the color scheme and how it fades at the bottom of the bottle. The illustration is extremely complex and this is another one of those designs where the font was neglected while the greatest emphasis was placed on the illustration.
stranger and stranger wine packagine 2012

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