Wednesday, December 3, 2014

The 100 Grand chocolate bar wrapper is one that I really wish I could redesign.  While the chocolate bar itself tastes good the wrapper looks like it was designed in a hurry.  To start off, all the font is inside a box. It looks like the designer used three different fonts, the first being a large serif font, and I'm not sure if it is custom or not.  The smaller font bellow the "100 Grand" looks like it might be Times New Roman which is probably the most commonly used fonts ever.  The font in the right hand corner is an italicized san serif and it kind of throws of continuity but it still manages to add a little interest to this dull design.  Not only is the product name inside a box, but the font itself has a stroke around it making the font even more contained.  Candy bar wrappers are supposed to be fun, interesting and iconic. This wrapper could be redesigned using similar colors and fonts, but it would help the design to be so much better if everything wasn't boxed in.

Pringles has a new look, and its cheesy!!!! I love that the designer of this ad created the text out of cheese. It is done in a simple san serif font which works well, and the illustration is so life like. Besides the giant wall of cheese in the notable Pringles container at the bottom of the page. Everything on the Pringles container is arranged in the usual Pringles fashion. Luckily the font has plenty of breathing room and the designer only used three fonts in the design.  I like the Pringles design but I think if they use new ingredients it might also be beneficial to arrange the text differently than usual. I love the realistic graphics for the ad and the bright orange and yellows of the design, and the designers incorporation of the colors onto the container.

The design and typography for these bags of seed are wonderful. This is the first design I have seen in a while where the designer didn't use center alignment, and actually put the larger font on the bottom. This isn't the case with the pink bag, but the arrangement is still good.  However, I don't like the font and the product could be so much better if there was font variation.  For the whole thing the designer used a simple san serif font, and while there is color and size variation, the font just isn't interesting. I like the illustration and that we can see the product through the illustration, but a boring font was used in a less than interesting way, so the design is lacking in that area.

Of all the designs I have seen for a bread bag this is be most creative I have seen so far. I can't really tell what the bag says, and I'm not sure if it is an actual brand or if the designer used Lorem Ipsum.  The font has plenty of breathing room, but I think the design could be improved if the font that is on the clear plastic was moved into the empty space on the fish.  I like that some of the font was put on the fishes teeth. While these spaces are small, it is still a creative way to incorporate font into the design. The font itself is okay and the designer stuck with the "rule of three" and only used a minimum amount of fonts. I love the concept but a lot more could be done with it typographically.

I love the illustrations on these potato chip bags but the thought that was put into the arraignment of font is somewhat lacking. As usual the designer decided to use center alignment, which is less than interesting. I do like that the font is somewhat three dimensional, and it gives the allusion that it is floating.  Despite the center alignment the font's color and sizes are very well done.  The bag could use more detail and a different font might make the design better. I like that the illustrations look like paper cutouts, and that the chips were incorporated into the design.  There is a lot of empty space and the font has plenty of room which is good. The colors are vibrant and would stand out on a store shelf.  


This is one of those packages where the designer decided to put all the font inside a box.  The design could be so much nicer to look at if the font wasn't contained.  The designer used a simple font and it looks fine, but using more then one font might make the design a bit more interesting. I keep finding these designs where all the font is center aligned, and it is so frustrating because it is so generic.  As usual the designer chose to put the largest font on top, this of course crushes the smaller fonts below it. Yes the designer used dividing lines, but this only creates a sandwich effect. Moving the text out of the box and using some font variation would help this package design so much.  I do love the photograph, because it is noticeable and it looks delicious.  The font on the side of the box looks pretty good, except that it has a jagged edge and adjusting the tracking could definitely help this problem.  I do love the colors that were used for this package, and with a little work this design could be so much better.
Brazilian stuffed bell pepper packaging
Product design can be hard, especially when you are trying to target a certain audience. If this product is targeted towards an audience that is willing to spend money then the designer did a good job. When I look at this I get the feeling that the product is healthy, and it looks like something that would be found in a health food store.  I like that the design is somewhat old fashioned and I like the font that is at the top of the page.  However, the font at the bottom of the page seems very generic.  It looks like the designer used Times New Roman, and that paired with a completely different San Serif font doesn't really work well together.  The text does have plenty of room which is great, but it is center aligned which makes the design even more generic.  The color combinations were done very well the continuity of the text is lacking.  The design would be a lot better if some of the font was changed, and maybe even moving the illustrations around could add interest.
The Fine Cheese Co Natural Crackers | Irving & Co