Wednesday, November 12, 2014

I'm not sure who designed this, but the minute I saw this I started to laugh.  It looks like a product mockup of a can of Spam, only far more comical.  While I wish there was a picture of the back of the container, I can still write about the front.  I like the colors and the graphics but the arrangement of text isn't very good.  The font that was used for the name of the product is fine but it has a stroke around it which makes it look contained. I can see that the designer attempted to fill space as best they could but it ends up looking really busy on the front of the can.  I don't like that the rainbow goes down the middle of the can, and it would look better if the rainbow was on the left side and make it a little smaller.  The problem with having a big rainbow centered in the back is that, even thought the text above it is big and bold, our eyes keep moving to the rainbow.  If the rainbow was less imposing it would be easer to focus on the text and the placement of it.  The concept is funny and I like the color scheme, so with some work this could be really good.

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