Monday, October 20, 2014

In this flyer designed by Nick Allport,  there are many problems with the placement of the text. To start off, all the text has been put underneath the illustration, so it looks almost like the sports car is about to fall on top of it.  I'm not a huge fan of the font that was used for the headliner.  From a distance it is  hard to read and each letter looks like it was smashed against the other, so the tracking really needs to be adjusted.  Besides the location of the headliner the text around it is hardly legible. It is so small that I can't tell what kind of font it is.  While this is a scaled down image of the poster it is still a good example of what you would see from a distance. The small font over and underneath the headliner is creating a sandwich effect which makes the design even worse.  The green and brown on the car look good but the background color is awful.  It is the kind of shade that my color theory teacher would refer to as a baby poop color.  Another problem with this design is that there is so much empty space, especially at the bottom of the page, and the illustration and the text look like they are floating in mid air. There is also a border around the page which makes everything seem like it has been boxed in.  The illustration is good, and it would look a lot better if it were at the bottom of the page with the text above it.  The background color should be changed to something more appealing.  If the font was enlarged and readjusted this design could be much better.


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