Sunday, November 30, 2014

There seems to have been a lot of thought put into the illustration of these wine bottles. However the font that is on the bottles, combined with the illustration makes for a composition that is busy and somewhat hard to read. The design on the right has a few things wrong with it, starting with the fact that the font is overlapping an illustration that has more weight than the text. Our eyes are automatically drawn to the bright orange kettle in the background and this takes away from the more important information that sits on it. Another aspect of the design that lends to the general busyness are the fonts.  There seem to be more than three fonts and with the combination of the swirly border that goes around the text the whole thing becomes dizzying. I actually like the design on the left more than the one on the right. This is because the designer didn't put the font over an illustration. The amount of fonts used was kept at a minimum which makes the design more enjoyable to look at. I do think the designer should have given the font some space, as it almost becomes consumed by the illustration.  I love the color scheme and how it fades at the bottom of the bottle. The illustration is extremely complex and this is another one of those designs where the font was neglected while the greatest emphasis was placed on the illustration.
stranger and stranger wine packagine 2012

Thursday, November 27, 2014

This poster designed my Michael B. is the perfect example of how you shouldn't design a  gig poster.  The designer broke every rule in the book! This is one of the most hideous designs I have ever seen. First off, there should be a maximum of only three fonts in a design, and the creator of this monstrosity used seven different fonts. Maybe there are so many fonts because all the bands featured on the poster wanted there logos to be there, but I'm not so sure this is the case. To make things worse the designer put a stroke around the majority of the font. This just makes the whole thing look unprofessional and messy. If the designer didn't put a stroke around the font he decided to put the rest of the font in boxes, which makes the text confined a the overall design even more busy. After using different fonts, different colors, stroke and boxes, the designer added a drop shadow to the back of all the text. There is a picture of a rose in the background but it is almost all covered in text. To make it better you would need to get rid of the stroke, drop shadow, different fonts and different colors. It would probably just be better to start over.

Thursday, November 13, 2014


I am unsure of who designed this, and while I like the overall presentation of the bottle, the typography could use some work. It is nice that the bottle only has one tag, so that the viewer can look at the contents.  The designer seemed very fond of using boxes to contain text, and while the boxes aren't terrible getting rid of them might help free things up a little.  I think what bothers me the most is the font that was chosen. It is just so boring, and the format makes it even worse. Perhaps if the designer had considered using some different fonts to add interest the label would be more interesting.  I do like that they used white on black instead of black on white.  It might help if the logo at the top of the label was enlarged a little. The one redeeming quality is that everything is lined up very nicely and the designer didn't use center alignment.  

Wednesday, November 12, 2014

This is a tag that really needs some work! It looks like they just got bored and decided to use Times New Roman as the main font.  They also decided to center everything, which makes the design even more uninteresting.  The partially transparent wrapper also makes the font that has been printed on it really hard to read.  The font is also really small which doesn't help at all.  Making it better wouldn't be to hard.  Changing the wrapper so that it isn't transparent would help the font to stand out.  I like that they stuck to using just black font and letting the colors inside the jar emphasize the product instead.   If the font size was changed and it was moved around some this could be a really good design.  Changing the background for the text would help a lot.  It might look really good in pale blue.
I really like this package design, and it would really stand out on a shelf.  The colors are good, and I like that the designer didn't use a lot of black ink in the package design, but still incorporated it onto the package.  There isn't a lot of font, and I really wonder what the back looks like.  Most of the emphasis was put on the design of the container instead of the font.  The font that was chosen doesn't stand out a whole lot, and while I like it,  I wonder what something a bit bolder would look like. The smaller font is sandwiched between the bear and the title.   Also, the white font is hardly legible.  This design looks like something I would find on the shelves of a health food store, and I really like the design, but I think some of the font needs to be moved around, enlarged, or changed.
I'm not sure who designed this, but the minute I saw this I started to laugh.  It looks like a product mockup of a can of Spam, only far more comical.  While I wish there was a picture of the back of the container, I can still write about the front.  I like the colors and the graphics but the arrangement of text isn't very good.  The font that was used for the name of the product is fine but it has a stroke around it which makes it look contained. I can see that the designer attempted to fill space as best they could but it ends up looking really busy on the front of the can.  I don't like that the rainbow goes down the middle of the can, and it would look better if the rainbow was on the left side and make it a little smaller.  The problem with having a big rainbow centered in the back is that, even thought the text above it is big and bold, our eyes keep moving to the rainbow.  If the rainbow was less imposing it would be easer to focus on the text and the placement of it.  The concept is funny and I like the color scheme, so with some work this could be really good.